Have you ever noticed that some people will tell you their life story while you are standing in line at the grocery store or getting your hair cut? Maybe you have done it yourself. Why is it that we feel compelled to tell complete strangers some of hopes, shoe size, dreams, last bad date, future plans and tons of other topics that usually are meant for those close to you?

I found myself in the laundry mat the other day and got to talking with this nice guy who miraculously had more dirty clothes than I did. After I was done, I thought to myself, did I really just tell that complete stranger all about me. In a matter of thirty minutes, this guy knows my plans after college, what my parents do for a living and that I hate ice cream.

Does everyone do this? Is it in our nature to open up to people, even those you just meet in a laundry mat? It is interesting that people can be interested in what a stranger has to say or feel comfortable enough to tell them. After what seemed like hours of folding I finally flopped in front of the tube to see this commercial.



The "Let it Out" campaign got me thinking. Is emotional appeal the new sex appeal? It used to be that sex sells everything. Don't get me wrong, I know it still does and it probably always will, but lately it seems marketers and advertisers are using different tactics to sell their product. Emotional appeal seems to create a strong bond with customers. Has Kleenex struck gold? I wont lie, there are plenty of campaigns that get me a little teary eyed; The GAP and its RED campaign, Extreme Makeover Home Edition--I always cry!, and Home Depot. Encouraging people to express themselves and open up is good marketing tactic if anything an emotion health boost.

I think Kleenex has a good thing going. Selling on emotional appeal is something that will always draw people in. It will be interesting to see how this nation wide campaign push pans out. The measurement Kleenex has developed will be a good testiment to how well targeting emotions does for selling products. I can only imagine how many people will be lining up for a stop on that couch. If society is anything like me we will all be buying a box of kleenex very soon.